When you want to deny all of the stereotypes that are imposed on you and that try to define your role in the world. When you want to reject almost every aspect of your reality. When you want to decline every political reality you live under. When you want to dismiss all of the options available to you. When you want to negate all the accusations that go hand in hand with your identity. When you want to refuse to be an imitator or follower of the West, yet you also refuse the regressive interpretation of your heritage. ‘A thousand Nos’ are not enough.
In Arabic to strongly confirm refusal, denial and rejection we say: “No! And a thousand times No!”.
This sentence started the quest for a thousand Nos (lam-alifs) from all over the Arab world, ancient and new, from Spain all the way to China, and through different significant historical periods.
In this book Bahia attempted to illustrate the journey of a single letter in time, space and across diverse cultures, in the hope of inspiring young designers and readers, and encouraging in them a sense of inventive playfulness and freedom in creation.